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Pop Sigma Drives Marketing for China Pilota Series Racer
Pop Sigma to manage media activities around sixteen-year old driver Eric Lichtenstein
Shanghai, July 14th, 2011. Pop Sigma, a digital marketing company based in Shanghai, announced today that it will promote the young driver during his stay in China for the China Pilota Series.
A recent addition to team Eurasia, the driver will compete against much more experienced drivers on the Shanghai F1 race-track during the Ferrari Racing Days event and other races in August.
Pop Sigma will manage the driver’s social media presence, photo shootings and several media interviews around the racing activities.
“It’s amazing for us to be working with such a charismatic and talented individual. Since his arrival, Eric has shown tremendous maturity and confidence while remaining completely down-to-earth,’’ said Felix Desjardins, Partner at Pop Sigma. “We hope to help him take the next steps on his way to being, one day, a Formula One driver,” Desjardins continued.