Pop Sigma, working with Ogilvy & Mather, secured elusive racecar driver and author Han Han as the face of a cutting edge Johnnie Walker digital campaign.

(PRWEB) December 4, 2010

Pop Sigma, a media and entertainment solutions company based in Shanghai, announced today that it has signed Han Han for a major new Johnnie Walker digital campaign designed by Ogilvy & Mather. The deal represents the first major international alcohol brand endorsement by the celebrity.

A well-known rally car driver, best-selling author, and popular blogger, Han Han wields considerable influence online in China. His personal blog has logged over 430 million visits, and he was nominated for Time Magazine’s “2010 Top 100″ list of the world’s most influential people. Despite his tremendous online popularity, Han Han has consistently limited his endorsements to a very select group of substantive and personally meaningful brands.

”Han Han is one of the leading tastemakers of a new generation in China, and the ideal brand ambassador for Johnnie Walker,” said Vivian Tu, Associate Director at Ogilvy Public Relations Worldwide, Shanghai office. “We’re truly honored to have the opportunity to work with him on this exciting campaign.”

The endorsement with Han Han builds on Johnnie Walker’s already strong reputation in China as one of the world’s most sophisticated brands.

“Having the opportunity to bring together one of the world’s best brands with a truly passionate spokesman who shares their vision has been very rewarding,” said Felix Desjardins, Partner at Pop Sigma. “Discerning audiences know when a celebrity voice they recognize and trust is speaking to them sincerely. In China today it is more important than ever for brands to join with only those celebrity partners who are most aligned with their brand and the lifestyle it represents,” Desjardins continued.