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Pop Sigma Launches Social Media Campaign for Glamour Sales
Pop Sigma to create and execute a social media campaign for leading online fashion retailer.
Shanghai, November 14th, 2010. Pop Sigma, a digital marketing company based in Shanghai, announced today that it will design an exciting social media campaign for Glamour Sales.
Invitation-only online fashion retailer Glamour Sales is a popular destination for fashion conscious audiences all over China. The site features daily deals of discounted luxury products that are sold in a flash-buy format.
The e-commerce company has called upon Pop Sigma to accelerate the member registration process and leverage the current brand endorsement with actress and director Xu Jing Lei.
Pop Sigma is to produce a series of viral videos, and use its social media network of influencers to drive traffic to the site during the campaign.
“We’re excited to work with Glamour Sales, which believe has a lot of appeal to online fashion consumers.’’ said Matt Lovett, Partner at Pop Sigma. “Over the course of the campaign, we expect to drive a lot of online buyers, and because of their great product, to convert those into registrations.”